About Us
Explore and Uncover the Fascinating Story Behind Techint Labs.
Our Approach
Client-Centric Solutions
At Techint Labs, we believe in pushing boundaries, embracing challenges, and evolving constantly to meet the dynamic needs of our clients and partners.
Innovation & Technology Integration
Through cutting-edge technology and innovative strategies, we stay ahead of the curve, delivering impactful solutions that drive our clients' businesses forward.
Data-Driven Decision Making
Data is at the heart of everything we do. We leverage insights to inform our strategies, optimize performance, and continuously refine our approach for maximum impact.
Meet the Leadership Behind Our Success
Our executives empower our team to drive innovation and actionable results.
Join our team of visionaries and be part of a dynamic community dedicated to driving innovation and delivering exceptional results.
Brock Berry is a seasoned executive with over 20 years of experience in marketing, advertising, and technology. He directs the agency's strategic vision, focusing on technology and product development to deliver innovative solutions for clients. Brock has previously held leadership roles at AdTaxi and The Denver Post. He has received numerous accolades, including CEO of the Year by the Colorado Technology Association in 2018, was a finalist for EY Entrepreneur of the Year, and serves on several industry boards.
Shelby Carlson is an accomplished technology executive with nearly 15 years of experience leading organizations, developing products, and growing companies from start-up to maturity. Her extensive experience in digital marketing and technology makes her a subject matter expert in programmatic, native, OTT, video, search advertising, and email marketing. Shelby has held various roles that honed her skills in digital marketing, sales, and operations, contributing to her deep understanding of the industry.
Chris oversees finance, HR, administration, and legal for Techint Labs and AdCellerant. With extensive experience in corporate finance for large enterprises, he brings a strategic perspective to the team, supporting custom modeling needs for clients. Before joining Techint Labs, Chris held leadership roles at AdTaxi, Digital First Media, and MediaNews Group. He has a BA in Economics from DePauw University.
Responsible for launching Techint Labs, Adam brings experience in building, managing, and scaling performance-driven advertising agencies. His commitment to successful, long-term partnerships and higher education experience enables him to engage with clients quickly, understand their objectives, and define solutions. He is a well-respected industry speaker and a subject matter expert in leading publications, including Forbes.
Sara oversees multi-media strategies, plans, budgets, and data analytics for Techint Labs' clients. With nearly 20 years of experience in media planning and buying, she specializes in audience segmentation, data analysis, and research-led tactics across traditional and digital media. Before joining Techint Labs, Sara worked at agencies like Crispin Porter + Bogusky and Universal McCann, leading media initiatives for global brands.
Meghan leads the marketing department for Techint Labs and its parent company, AdCellerant. She is an accomplished marketing professional responsible for developing strategies that drive growth and ensure the company's success. Meghan has successfully managed corporate marketing strategy, creative initiatives, and brand management for several businesses across Denver. Before her marketing career, she was a World Champion equestrian.
Jonathan Hemnes serves as the Executive Vice President of Engineering, specializing in strategy and teams. With over ten years of engineering experience, an academic foundation in Mechanical Engineering, and an MBA, Jonathan's expertise bridges the gap between technical innovation and business strategy. His leadership is pivotal in driving innovative solutions and shaping the company's direction.
Jeff Fairley brings over 15 years of experience in software development and engineering leadership to Techint Labs. He now oversees the agency’s engineering department, guiding the development of cutting-edge technologies. Jeff holds a Bachelor’s degree in Computer Engineering from Mississippi State University and a Master’s degree in Software Engineering from the University of Alabama in Huntsville. His strong educational foundation and extensive hands-on experience have enabled him to consistently drive innovation and excellence in every role he has undertaken.
Libby leads client services with a focus on process efficiency and strategic management. She has a diverse background in public relations, business development, and project management and experience in higher education, travel and tourism, retail and e-commerce, and financial services. Before joining Techint Labs, she worked with national and global brands at agencies like The Integer Group and AdTaxi.
Wes leads operations, overseeing digital campaign implementation, optimization, and reporting. With expertise in self-service platforms and the latest advertising technology, he focuses on maximizing return on investment and reducing CPAs. Wes is committed to delivering high-quality service to clients across various industries. Before joining Techint Labs, he worked in digital marketing roles at Techint Labs’ parent company, AdCellerant, and other Denver advertising agencies.
Zak leads the search engine marketing team, specializing in complex search solutions for Google and Bing. He has worked with higher education institutions like Virginia Commonwealth University and Colorado State University. Zak will help clients by crafting and executing custom search strategies, using competitive data and industry trends, and optimizing campaigns based on their unique goals. Before Techint Labs, Zak developed search strategies at several digital advertising agencies and began his career at Google, handling accounts from SMBs to large corporations.
Christina leads a team of digital strategists, managing strategy development, campaign implementation, and reporting. She ensures digital efforts align with client goals and drive results. Her experience includes working with clients like Gaylord Texan Resort and The Broadmoor. Christina helps clients by identifying programmatic and paid social opportunities, setting up reporting for a holistic media mix, and establishing KPIs. Before Techint Labs, she managed paid social campaigns at Vladimir Jones for brands like OtterBox and media plan execution for McDonald's at Bernstein-Rein.
Rachel leads a team of strategists, overseeing media approaches to achieve client objectives using data-driven insights. Her travel and tourism experience includes Snowmass Tourism and Steamboat Resorts. Rachel helps clients by identifying opportunities through competitive pulls, audience and market analyses, and industry trends, providing recommendations for both strategic and tactical optimizations. Before Techint Labs, she managed strategic oversight for brands like Otter Products and Roku at agencies including Vladimir Jones and IMM.
Serena leads client services for direct accounts. She has expertise in programmatic and social platforms and a strong background in operations and performance reporting for entities, including Elevation Resort and Snowmass Tourism. Serena ensures smooth client onboarding, sets clear expectations, and coordinates with teams to meet campaign goals, overseeing all stages from planning to reporting. Before Techint Labs, she worked in account strategist and operations roles at the Denver Post and Techint Labs’ parent company, AdCellerant.
Lauren serves as the Senior Vice President of Agency Business Development at Techint Labs, where she drives new business and nurtures strategic agency partnerships globally. With deep expertise in digital advertising and media sales, she excels at identifying growth opportunities, optimizing vendor ecosystems, and elevating campaign performance across diverse markets. A graduate of the University of Denver’s Sturm College of Law, she combines strong analytical and strategic thinking with hands-on experience.
Molly leads business development for partnerships at Techint Labs. With a strong foundation in digital strategy, she focuses on helping brands and partners streamline vendor relationships, improve media performance, and unlock cost efficiencies. Molly works to identify growth opportunities, guide strategic alignment, and ensure the right fit for long-term success. Before joining Techint Labs, Molly worked at Gray Digital Media, STIR, and an AdTech company. She held a leadership role and worked with notable clients, including Pepsi, Verve Credit Union, Pizza Hut franchisees, and Miracle Ear. Molly graduated with a focus on client development and strategy, bringing nearly two decades of experience across various industries, including consumer packaged goods (CPG), healthcare, and higher education. Molly graduated from Arizona State University with a Bachelor's Degree in English and Communications.
Join our team of visionaries and be part of a dynamic community dedicated to driving innovation and delivering exceptional results.
Tools and Technology
There are no smoke and mirrors here. The people you meet at Techint Labs are the actual team you would work with.
Origins and Evolution
Origins and Evolution
Step back in time to Techint Labs' humble beginnings. Founded in a tiny office with just a handful of passionate innovators, our journey started with a simple yet ambitious goal: revolutionizing the digital marketing landscape.
Over the years, we've evolved and grown, overcoming challenges, seizing opportunities, and staying true to our core values of innovation, integrity, and client satisfaction.
Mission Driven,
Client Focused
At Techint Labs, our mission isn't just a statement—it's the driving force behind everything we do. From day one, we've been driven by a relentless commitment to our clients' success. We believe in building long-term partnerships based on trust, transparency, and mutual respect. Every decision and strategy we develop is rooted in our unwavering dedication to delivering exceptional results and exceeding our client's expectations.
Culture of Innovation and Collaboration
At the heart of Techint Labs lies a culture of innovation and collaboration. We believe in fostering a work environment where creativity flourishes, ideas are shared openly, and teamwork is celebrated. Our diverse team of experts comes together, bringing their unique perspectives and skill sets to the table, to tackle challenges, explore new possibilities, and drive continuous improvement. This spirit of collaboration and innovation fuels our passion for excellence and sets us apart in the industry.
Trusted Partnerships, Lasting Results
Learn How Techint Labs is Redefining Success Through Social Responsibility.
Making a Difference, Together
Discover our commitment to giving back and building stronger communities.
University of Denver
“We have worked with Techint for just over a year, and I could not be more impressed with their capabilities. From the beginning of our partnership, the insights into our target audience and media recommendations dramatically changed how we thought about our paid spend. They have continued to share learnings about our industry and upcoming placement opportunities.
I never feel like we are behind in where we’re pivoting because they are so on top of their field. Each month we receive reporting on our ads that highlight not only the performance but insightful learnings written by the team with recommendations for tests and changes we should make to be more effective.
The dashboard of performance can be accessed at any time and is easily sharable with senior leaders to prove the value of our marketing efforts. Our ad performance has improved significantly in the year we have worked with them, as has our inquiry volume and top-of-funnel performance.
Their fees are extremely transparent as well, and I never have to guess how much money went into a specific buy. Our account rep is exceptional – her ability to keep track of the requests we throw her way is unparalleled to what I’ve experienced with other agency partners. And I truly feel as though I could call anyone on the team and get what I need. Techint is more than an agency – they are a true partner in our business.”
University of Denver
CEO, One GS Media
“Techint Labs became our agency at a pivotal point in our business. One GS Media (a for profit digital media business owned by Girl Scouts of the USA) had been in market for a year but lacked a clear and data-informed strategy to drive its site visitors and engagement. We worked in partnership with Techint to transform our paid media strategy and its execution and our SEO work.
Techint developed a reliable marketing strategy that yielded results that far exceeds industry standards. In a short period of time, we increased visits and page views 31%, decreased the overall bounce rates and 38% decrease in organic bounce rate as an indicator of content interest, improved organic users 200% and increased referral traffic 47%. By February ’22, we had consistent month over month organic growth. Our static ad click through rates ranged from .32% to 2.83%, far exceeding industry averages.
They guided our Search Engine Optimization and Marketing, yielding 50,000+ searches in the top 100 search results, including 500 in the #1 position, in just five short months.
Techint created a reliable data-informed marketing model which stabilized our business, allowed us to plan more effectively and giving us the runway to iteratively for growth.
The team is excellent. They are experts in their individual fields, collectively creating a pool of talent that is goal-oriented, collaborative and solution-oriented. They consistently out-performed goals.
I spent the first 15 years of my career at marketing agencies; I expect a lot from an agency, not the least of which are strong strategies, actionable data and consumer insights, a sense of urgency and a genuine devotion to my business. Techint is the first agency in my 40+ year career that exceeded my expectations.”
CEO, One GS Media
at ISDenver
“The International School of Denver is a Pre-K-8 language immersion school located in Denver’s Lowry neighborhood. We opened as a French immersion school over 45 years ago in 1977. Today, we serve over 700 students across four programs:
- Chinese
- French
- Spanish
- International Baccalaureate Middle School
Our students are taught by native speakers from China, France, and Spain and learn more than just language. Our students not only learn how to learn, they learn to love learning. Through play-based and project-based learning techniques, we teach a framework for learning that can transcend the four corners of the classroom. We aren’t teaching to a test. We are teaching students how to be curious and empathetic life-long learners, with a growth and global mindset.
More than just a language school, we are an international community for families from around the world.
Our story is inspiring. But, it is nuanced and layered and wasn’t the easiest one to tell. And we didn’t have a visual identity or voice that told our story succinctly or was elevated enough to match the caliber of the programming we offer.
We were in desperate need of a brand refresh that captured these ambitious goals:
- Create a uniform look, feel, and voice for the school.
- Inspire unity among our community behind the brand.
We wrote our request for proposal and offered it to a variety of creative suppliers both local in Denver and nationwide, some specific to just education and some with experience across verticals. Techint was in this candidate pool.
Techint immediately stood out from the pack by doing something no other firm did. They asked for a tour of our campus. And when they came, they were engaged and asked thoughtful questions and were so genuinely curious that it created a lasting impression. And when it came time to pitch their proposal, it was clear they just got us. That they understand all that which is so special about us and, at the same time, the intricate challenges we faced in telling our story.
From the very beginning, Technint was our partner. They stepped beside us and lead us through discovery, taking lead in a strategic focus group and competitor analysis, to ultimately revealing to us a voice and look that aligned so beautifully with our Mission, Vision, and Values it was clear it had always belonged to us – we just needed them to chip away and find it.
This project was a highlight of my professional career – the outcome has elevated our school in every way and given us the north star we were seeking.”
at ISDenver