AI-POWERED OPTIMIZATION

In today’s digital world, there is plenty of social content to consume. When we are done focusing on one digital device, we are still on the hunt for more. Perhaps that is why the average attention span is only a mere 0.5 seconds. Artificial Intelligence (AI) fuels the instant gratification and demand for a fast solution consumers seek. It is the technology behind many services like content creation, chatbots, and search engines like Google. The exponentially growing use of AI is single-handedly bridging the marketing Industry to a trend we refer to as Conversational Marketing. AI analyzes consumer behavior, searches for patterns, and uses that data to help businesses understand how customers find their products and services. The AI-powered customer experience will not only provide more personalized experiences but will ultimately affect purchasing decisions. AI has already done so much to change the face of marketing. And it won’t stop there. This is why it is essential to do your homework to learn how to use this transformative tool in your marketing strategy.

AR AND IMMERSIVE TECHNOLOGIES

Imagine moving into a brand new home, seeing your new, vacant space, and wishing you could just see what the couch you want to buy would look like in a specific corner. Years ago, that was only something you could do in your head. Today, it’s reality. Augmented Reality (AR) is an increasing trend that involves the interactive experience of a real-world environment where the objects are enhanced by technology. ARtillery’s forecast report shows that global head-worn consumer and enterprise AR global revenue will grow from $1.6 billion to $18 billion by 2025.

VISUAL SEARCH

You’ve heard the term visual learners—but what about visual shoppers? Visual search is taking over the industry as consumers can now find information on a product by uploading an image rather than using text. Whether they fully know it or not, visual search assists consumers in e-commerce, improved user experience, and content discovery, all of which fit the requirements of current and future marketing trends. You see this in brands like Pinterest, a primary search engine for visual search where it’s easy to spot an item you want and find that specific product in seconds. As marketers, visual search is an excellent opportunity to enhance user engagement, increase sales, and collect data on consumer behavior and preferences.

VIDEO

You know Marketing 101—be engaging, tell a story, hook your audience. And what better way to do that than through videos? Videos continue to stand the test of time regarding marketing trends. There’s a reason video continually hits the list for digital trends—it’s effective. An impressive 92% of marketers have seen a significant ROI increase from using video in their marketing campaigns. By engaging their audience, brands will witness an increase in traffic, sales, and ultimately connect with their consumers.

SOCIAL COMMERCE AND GOOGLE SHOPPING

As we look back on the trends circulating the marketing world, many of these trends aim to make the purchasing experience faster, seamless and more convenient. As consumers scroll through their favorite social media platforms, they can purchase advertised products in just a few clicks. It can’t get more convenient than that. Social commerce leverages the social aspects of platforms like Google, Facebook, and Instagram to facilitate buying and selling.