We make ideas come to life.
AlphaGraphics came to us looking to refresh their brand. The AlphaGraphics network consists of more than 270 centers across the globe. Each center is independently owned and communicates to its local community, making it imperative to share a single message and speak in a unified voice.
The new brand brings to the forefront a team of passionate, quality-driven print and marketing experts dedicated to the success of their customers.
Client
AlphaGraphics
Lakewood, Colorado
Services
Branding
Email Marketing
Messaging
Positioning
Signage
Stationery
Social
Visual Design
Get noticed and get business
To develop an authentic brand that represented both headquarters and franchise owners, we had an extensive research phase to obtain input from both groups. Next, we developed new messaging and positioning and easy-to-use visual elements to ensure consistency.
To develop an authentic brand that represented both headquarters and franchise owners, we had an extensive research phase to obtain input from both groups. Next, we franchise franchise developed new messaging and positioning and easy-to-use visual elements to ensure consistency.
Results
We developed clear and easy-to-use guidelines that were implemented by the AlphaGraphics team to design a new website.
Get noticed and get business
University of Denver
“We have worked with Techint for just over a year, and I could not be more impressed with their capabilities.
From the beginning of our partnership, the insights into our target audience and media recommendations dramatically changed how we thought about our paid spend. They have continued to share learnings about our industry and upcoming placement opportunities. I never feel like we are behind in where we’re pivoting because they are so on top of their field.
Each month we receive reporting on our ads that highlight not only the performance but insightful learnings written by the team with recommendations for tests and changes we should make to be more effective. The dashboard of performance can be accessed at any time and is easily sharable with senior leaders to prove the value of our marketing efforts. Our ad performance has improved significantly in the year we have worked with them, as has our inquiry volume and top-of-funnel performance. Their fees are extremely transparent as well, and I never have to guess how much money went into a specific buy.
Our account rep is exceptional – her ability to keep track of the requests we throw her way is unparalleled to what I’ve experienced with other agency partners. And I truly feel as though I could call anyone on the team and get what I need. Techint is more than an agency – they are a true partner in our business.”
University of Denver
CEO, One GS Media
“Techint Labs became our agency at a pivotal point in our business. One GS Media (a for profit digital media business owned by Girl Scouts of the USA) had been in market for a year but lacked a clear and data-informed strategy to drive its site visitors and engagement. We worked in partnership with Techint to transform our paid media strategy and its execution and our SEO work.
Techint developed a reliable marketing strategy that yielded results that far exceeds industry standards. In a short period of time, we increased visits and page views 31%, decreased the overall bounce rates and 38% decrease in organic bounce rate as an indicator of content interest, improved organic users 200% and increased referral traffic 47%. By February ’22, we had consistent month over month organic growth. Our static ad click through rates ranged from .32% to 2.83%, far exceeding industry averages.
They guided our Search Engine Optimization and Marketing, yielding 50,000+ searches in the top 100 search results, including 500 in the #1 position, in just five short months.
Techint created a reliable data-informed marketing model which stabilized our business, allowed us to plan more effectively and giving us the runway to iteratively for growth.
The team is excellent. They are experts in their individual fields, collectively creating a pool of talent that is goal-oriented, collaborative and solution-oriented. They consistently out-performed goals.
I spent the first 15 years of my career at marketing agencies; I expect a lot from an agency, not the least of which are strong strategies, actionable data and consumer insights, a sense of urgency and a genuine devotion to my business. Techint is the first agency in my 40+ year career that exceeded my expectations.”
CEO, One GS Media
at ISDenver
“The International School of Denver is a Pre-K-8 language immersion school located in Denver’s Lowry neighbourhood. We opened as a French immersion school over 45 years ago in 1977. Today, we serve over 700 students across four programs:
- Chinese
- French
- Spanish
- International Baccalaureate Middle School
Our students are taught by native speakers from China, France, and Spain and learn more than just language. Our students not only learn how to learn, they learn to love learning. Through play-based and project-based learning techniques, we teach a framework for learning that can transcend the four corners of the classroom. We aren’t teaching to a test. We are teaching students how to be curious and empathetic life-long learners, with a growth and global mindset.
More than just a language school, we are an international community for families from around the world.
Our story is inspiring. But, it is nuanced and layered and wasn’t the easiest one to tell. And we didn’t have a visual identity or voice that told our story succinctly or was elevated enough to match the caliber of the programming we offer.
We were in desperate need of a brand refresh that captured these ambitious goals:
Create a uniform look, feel, and voice for the school.
Inspire unity among our community behind the brand.
We wrote our request for proposal and offered it to a variety of creative suppliers both local in Denver and nationwide, some specific to just education and some with experience across verticals. Techint was in this candidate pool.
Techint immediately stood out from the pack by doing something no other firm did. They asked for a tour of our campus. And when they came, they were engaged and asked thoughtful questions and were so genuinely curious that it created a lasting impression. And when it came time to pitch their proposal, it was clear they just got us. That they understand all that which is so special about us and, at the same time, the intricate challenges we faced in telling our story.
From the very beginning, Technint was our partner. They stepped beside us and lead us through discovery, taking lead in a strategic focus group and competitor analysis, to ultimately revealing to us a voice and look that aligned so beautifully with our Mission, Vision, and Values it was clear it had always belonged to us – we just needed them to chip away and find it.
This project was a highlight of my professional career – the outcome has elevated our school in every way and given us the north star we were seeking.”
at ISDenver
